Liang Yue
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Liang Yue

Senior Product Designer — Enterprise · AI · Cross-cultural

designer.liangyue@gmail.comlinkedin.com/in/liang-y ↗

LanguagesEnglish (working) · Chinese (native)

Open toRemote-first · Open to relocation

Summary

Senior Product Designer with 10 years of experience specialized in architecting complex enterprise systems, AI-enhanced interfaces, and data-intensive platforms. Blending a rigorous foundational background in Landscape Architecture with digital product design to craft highly contextual, emotionally resonant, and seamless multi-dimensional user journeys. Expert in data-driven design, interaction scalability, and cross-cultural product localized optimization.

Core skills

Product Strategy & Design
Enterprise Information Architecture, Scalable Design Systems, AI Workflow Modeling, User Journey Mapping, Data Visualization.
Research & Evaluation
Cross-Cultural Product Localization, Cognitive Walkthroughs, User Behavior Analytics, Competitive Matrixing.
Design Execution & Handoff
Figma (Advanced Components, Auto-layout & Library Governance), Interactive Prototyping, Production-ready Specification Design, Cross-functional Developer Collaboration.

Experience

  1. Senior Product Designer

    Axinan Ltd. (Igloo Insurance)

    Apr 2021 — Jul 2026

    Chengdu, China

    • ·Led the end-to-end redesign of Ignite, Igloo's insurance sales platform, serving agent networks across Southeast Asian markets — from lead acquisition and quoting through policy issuance.
    • ·Designed the AI Sales Co-Pilot: embedded the quote-to-issue journey inside WhatsApp, blending structured UI (WhatsApp Flows) with conversational AI — intelligent customer profiles, real-time talking-point suggestions, and automated form filling with the agent in control
    • ·Designed the Employee Benefits Platform, a three-stakeholder SaaS (insurers, HR admins, employees), with each surface tuned to how that role actually works.
    • ·Ran targeted user research and usability benchmarking across multi-cultural contexts, translating behavioral insights into high-efficiency task flows.

  2. UI/UX Designer

    China Merchants Bank

    Dec 2019 — Apr 2021

    Chengdu, China

    • ·Designed enterprise products including the CMB Private Cloud console, translating complex internal requirements into clear, structured interfaces.
    • ·Upheld usability and accessibility (WCAG) standards; mapped comprehensive user flows and prototypes to turn ambiguous requirements into actionable designs.
    • ·Built and governed a centralized design system from the ground up, with reusable components that shortened design-to-development cycles.

  3. UI/UX Designer

    JINGWEI Technology

    Dec 2017 — Dec 2019

    Chengdu, China

    • ·Delivered end-to-end product design consulting for traditional manufacturing industries, defining initial MVP scope, interactive prototyping, and brand identity systems.
    • ·Established user-centered methodologies for clients, transforming vague business hypotheses into tangible wireframes, high-fidelity layouts, and functional spec documentation.

  4. Graphic and UI Designer

    UnitedStack

    Sep 2016 — Oct 2017

    Beijing, China

    • ·Designed intuitive user interfaces and established consistent visual identity systems for both web and mobile product lines.
    • ·Designed diverse digital touchpoints and corporate branding assets, collaborating with marketing teams to maintain visual consistency.

Education

Bachelor of Landscape Architecture

Beijing Forestry University

Sep 2012 — Jun 2016

Beijing, China

FocusSpatial Dynamics, Complex Environmental Systems, Micro-scale Architecture, Narrative Spatial Journeys.